In 2023, SOCAR initiated an awareness campaign to promote a safer atmosphere on the roads and encourage the public to respect traffic regulations, making it easier for everyone to travel safely.

Over the years, SOCAR has developed a variety of imaginative road safety advertisements. These featured awareness-raising videos, posters, and other activities on issues such as giving way to pedestrians at crosswalks, crossing roads only in specified areas, giving way to other drivers and emergency vehicles, speed limit protection, and more.